Fashion • Retail • C-Level Strategy

The Tech & Marketing Strategist
fashion brands
actually need.

Fractional CDO, C-Suite & Board Advisor for fashion and retail brands ready to turn complexity and the fast changing world of AI & Tech into strategic clarity — without the overhead of a full-time hire.

About

From the buying room
to the boardroom.

Most organisations don't have a technology problem. They have a leadership gap — no one at the executive level who can translate what the technology is saying into decisions the board can stand behind.

I studied fashion. I bought for major retailers. I worked Big Tech. I built technology solutions from the inside. Then I spent 7 years as partner in a Shopify dev agency at the intersection of technology strategy and commercial execution.

That trajectory is rare — and it's exactly why fashion and retail brands trust me to sit at their leadership table. I speak both languages: the creative instinct and the data discipline.

Creative instinct & data discipline — in balance.

The journey

Built at the intersection.

Chapter I

Fashion Education

Studied fashion — learned the language, the culture, the instinct.

Chapter II

Fashion Buyer

Bought for major retailers — learned what actually drives commercial decisions.

Chapter III

Big Tech

Built data and technology solutions from the inside — where strategy meets execution.

Chapter IV

Agency Owner

Partnered and led an agency — delivering technology solutions at scale across brands.

Chapter V

Wisdom Meets Execution

Working with a select group of brands — saving $m and unleashing sustainable growth.

Services

Strategic clarity,
delivered.

Every engagement is built around a specific business outcome — not a slide deck and a handshake.

Technology · People · Partners Diagnostic

A precise, paid engagement to establish the real constraint — strategy, governance, team, or culture. You leave with a clear diagnosis and a recommended path forward.

Fractional CDO

I sit inside your leadership team as your Chief Digital Officer — owning strategy, driving implementation, and building board-ready reporting. Without the full-time price tag.

Board Advisory

Independent data and digital expertise at the governance level. Your board interrogates data strategy, AI adoption, and digital risk with credibility and confidence.

Zone of genius

Fashion & retail
is where I execute.

I don't advise fashion brands from the outside looking in. I've been inside — studying fashion, buying product, building the technology that powers commercial decisions. That depth cannot be replicated by a generalist consultant.

My goal is to become sticky via actions and outputs — not by long drawn consulting arrangements.

Fashion moves fast. Margins are tight. The gap between creative vision and data-driven execution is where most brands lose ground. I close that gap.

Luxury Ready-to-Wear DTC Brands Multi-brand Retail E-Commerce Fashion Tech AI

Next step

Let's have a
conversation.

If your fashion or retail brand is scaling, transforming, or preparing for a capital event — and your data strategy isn't keeping pace.

Get in touch Read on Substack

I operate under
Chatham House Rules.

You won't find client logos on this page. You won't see a wall of testimonials. That's by design.

I work under NDA as a given — not as an afterthought. The brands I work with trust me with their strategy, their data, and their boardroom conversations. That trust is non-negotiable.

My approach is low key. Results based. The work speaks — quietly, and to the people who matter.

Discretion is the standard

Principles

How I work.

Pillar I

Executive Rigour Without the Overhead

CDO-level thinking — strategy, governance, team design, board communication — without the six-figure salary or the 18-month ramp time. A precision instrument, not a compromise.

Pillar II

Clarity Before Technology/AI/People

Most business problems are not technology problems. They are leadership, culture, and decision-making problems wearing a technology mask. I diagnose the real constraint first.

Pillar III

Board-Ready Outcomes

Governance frameworks, reporting structures, and decision-making protocols that hold up under scrutiny. When the board asks the hard questions, your team knows the answers.

The Tech & Marketing Strategist
fashion brands
actually need.

From the buying room
to the boardroom.

Built at the intersection.

Strategic clarity,
delivered.